An Moons graduated in 2000 at the department of Communication Sciences of the Free University of Brussels with a thesis entitled: 'Shining in the Shade. A sociological research on the meaning of Belgian designer fashion: the Handsome-case'. The first three months after her graduation she co-operated in a research on television news, more specifically a comparative analysis of news programs on VTM and VRT. Then she studied the Flemish media in Brussels, focussing on the policy framework, the media structures and media use. Apart from this, she worked as a freelance journalist for Weekend Knack. Since October 2001 she works as a teaching assistant within the field of media and culture at the department of Communication Sciences of the Vrije Universiteit Brussel (VUB). She joined Cemeso in 2004. Her research interests include amongst others the topic of cultural industries (in particular fashion and design) and place/city/region marketing. At this moment she is preparing a PhD concerning the historical basic conditions, constituting processes and economic and cultural impact of the Flemish designer fashion industry.